Guernsey is the first jurisdiction in the world to offer the opportunity to register an 'image right'.
From today, you can apply for an image right for the first time.
Image Rights legislation was voted in by Guernsey States last week, as the island seeks to market itself as a world leader in the management and protection of image rights.
The concept of the law is to control the commercial use of a person's identity and images associated with them, including distinctive expressions, characteristics or attributes.
It is unclear the level of demand there will be for people to pay for such legislation, but many view it as being particularly appealing to celebrities who are keen to safeguard their individuality.
However, Guernsey's Commerce and Employment Department point out, "You do not have to be famous to apply for registration, though whether a registration is of value to you will depend upon the value attributed to your personality."
More than one hundred advocates, financial service providers and property specialists have attended training courses on the Image Rights legislation.
David Evans, from law firm, Collas Crill, said, "People in the industry are interested in practical issues such as how long rights should last and the ability for image rights to be searchable. It is clear that there is a large appetite for image rights generally."
The legislation is seen as a way of Guernsey diversifying its economy.
Over one hundred advocates, financial service providers and intellectual property specialists have attended the training courses provided by the Office on the new legislation.
Deputy Kevin Stewart, Commerce and Employment Minister said, "I welcome the commencement of the Image Rights (Bailiwick of Guernsey) Ordinance 2012.
"The Ordinance is Bailiwick legislation and as such applies throughout the Bailiwick and could also provide opportunities in Alderney and Sark."
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